One of the UK’s most prolific underground rappers, Zuby, is back with the debut single from his upcoming album, a song that is already exciting his army of loyal supporters and certain to earn him many new ones.
The track, titled ‘Comin’ at Ya’ takes hip-hop away from an age of over-production, back to a beat-and-sample led style reminiscent of mid 90’s East Coast US sounds.
Zuby is an anomaly in the world of hip-hop; having achieved an honours degree from Oxford University whilst building up a successful career in music, with three independent albums to date.
His previous releases; ‘Commercial Underground’, ‘The Unknown Celebrity’ and last year’s ‘How I Feel: The EP’ act as a strong foundation for the launch of Zuby’s upcoming album ‘Commercial Underground 2’ which hits shelves this autumn.
Since 2006 the now 24-year-old rapper has sold more than 6,000 albums without the aid of a manager or record label, spending most weekends selling his music hand-to-hand on the streets, building his following one fan at a time.
Zuby has a captivating sound fuelled by his hybrid accent. He moved to Saudi Arabia at a very early age and was educated at an American school before coming back to the UK. His voice sounds American at times, with a British twang, one of the things that make him unique in the hip hop world.
“I’ve been achieving a lot at an underground level for a while now, but I feel like it will be my next album that’s going to break my music to a larger audience.”
The production behind ‘Comin’ At Ya’ fuses all the great elements of hip-hop – a heavy drum-line, lots of scratching and tightly crafted, introspective lyrics.
The music video was shot in London by director Ed Christmas, using a single continuous take on the embankment next to the London Eye. It shows Zuby moving through crowds of tourists and passers-by rapping as he goes while they look on.
“I saw one of Ed’s videos that he did for another artist and I called him straight away to discuss ideas. The style of the video is attention-grabbing and serves as a perfect introduction to me as an artist.”
Early responses on ‘Comin’ At Ya’ have been promising with over 1,500 new fans following Zuby on Twitter in the last two months and positive feedback from many industry professionals.
The track, titled ‘Comin’ at Ya’ takes hip-hop away from an age of over-production, back to a beat-and-sample led style reminiscent of mid 90’s East Coast US sounds.
Zuby is an anomaly in the world of hip-hop; having achieved an honours degree from Oxford University whilst building up a successful career in music, with three independent albums to date.
His previous releases; ‘Commercial Underground’, ‘The Unknown Celebrity’ and last year’s ‘How I Feel: The EP’ act as a strong foundation for the launch of Zuby’s upcoming album ‘Commercial Underground 2’ which hits shelves this autumn.
Since 2006 the now 24-year-old rapper has sold more than 6,000 albums without the aid of a manager or record label, spending most weekends selling his music hand-to-hand on the streets, building his following one fan at a time.
Zuby has a captivating sound fuelled by his hybrid accent. He moved to Saudi Arabia at a very early age and was educated at an American school before coming back to the UK. His voice sounds American at times, with a British twang, one of the things that make him unique in the hip hop world.
“I’ve been achieving a lot at an underground level for a while now, but I feel like it will be my next album that’s going to break my music to a larger audience.”
The production behind ‘Comin’ At Ya’ fuses all the great elements of hip-hop – a heavy drum-line, lots of scratching and tightly crafted, introspective lyrics.
The music video was shot in London by director Ed Christmas, using a single continuous take on the embankment next to the London Eye. It shows Zuby moving through crowds of tourists and passers-by rapping as he goes while they look on.
“I saw one of Ed’s videos that he did for another artist and I called him straight away to discuss ideas. The style of the video is attention-grabbing and serves as a perfect introduction to me as an artist.”
Early responses on ‘Comin’ At Ya’ have been promising with over 1,500 new fans following Zuby on Twitter in the last two months and positive feedback from many industry professionals.
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